The fastest quote wins more deals than the best product
A prospect asking three suppliers for a price picks whichever one replies first with a clear number. Speed is a business process, not a personality trait.
A prospect messages three suppliers on the same afternoon. The first to reply with a clear quote is not necessarily the cheapest, or the best fit. They are simply the one still in the conversation by the time the other two reply at all.
Speed is a process, not a personality trait
Fast quoting is rarely about typing faster. It is about not having to dig through a notebook, chase a colleague for a price, or rebuild a document from a previous job every time. Whatever slows down the tenth quote of the week is worth fixing, regardless of how good the product behind it is.
Time how long your last quote actually took, from ask to sent.
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